Unit+1+The+mass+media+Extended+reading+(1)+教案 高中英语译林版(2020)选择性必修第二册.docxVIP

课时教案

课题：Extendedreading(1)U4B4

第1课时总序第个教案

课型：Newlesson

教学目标：

批注

1.understandwhyandhowadvertisingpersuadespeopleintopurchasingaproductorservice;

2.analysethewritingtechniquesofthearticle;

教学重点：

analysethewritingtechniquesofthearticle;

教学难点：analysethewritingtechniquesofthearticle;

教学用具：Multi-media

教学方法：Groupwork,discussion

教学实施过程：

1.Havestudentsthinkaboutadvertisingbyansweringthefollowingquestions.

(1)Wheredoadvertisementsusuallyappear?

AdvertisementsareoftenshownonTV,particularlyatpeaktimes.Therearemany

advertisementpostersandbillboardsalongthestreetstoo.Theyalsoappearinnewspapers,

magazinesandatthecinema.AdvertisementsarealsoverypopularontheInternet.

(2)Haveyoueverpurchasedaproductorserviceafterseeingtheadvertisement

promotingit?Whyorwhynot?

Option1:Iboughtacameraafterseeingitsadvertisementlastyear.Theadvertisement

usedmanybreathtakingphotostoshowthatthecameraisagoodchoiceforanyonewho

lovestakingphotos.Asanamateurphotographer,Iwasattractedtotheadvertisementand

theproductatonce.Infact,Ifoundbothweregreat.

Option2:Idonoteasilybelieveinadvertisements.Ipreferbuyingsomethingforits

designandquality.Althoughnotalladvertisementsprovidefakeinformation,Idonotfeel

comfortablefollowingthem.Ithinkweshouldcareforthequalityofaproductratherthan

itspopularity.

2.Havestudentsreadparagraph1andanswerthefollowingquestion.

批注

Whatisthepurposeofadvertising?

Advertisingaimstopromoteaproductorservice.Inotherwords,ittriestopersuade

peopletobuyit.

3.Havestudentsreadparagraphs2to3andanswerthefollowingquestions.

(1)Howhaveadvertisingandthemassmediadevelopedhandinhand?

Thehistoryofadvertisinghasalwaysbeencloselylinkedwiththatofthemassmedia.As

mediachannelshavegrowninnumberandtype,sohaveadvertis