可口可乐公司分析.pptx

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AnalysisofCoca-colaCompany2023-10-261

2024/10/272AGENDATheintroductionofCoca-colaCompanyThemainproductStockhistoryFinancialconditions(2023-2023)SWOTAnalysis

2024/10/273Coca-ColafirstappearedinthecityofAtlanta,inMay1886byDr.JohnPemberton,hasbeen124yearsold.Coca-ColawasfirstsoldtothepublicinAtlantaatJacob’sPharmacy.Only9servingsofthesoftdrinkweresoldeachday.Salesforthefirstyearwereonly$50In1888AsaGriggsCandlerboughtthecompanyandsalesincreasedover4000%.Now,Coca-ColaCompanyistheworldslargestbeveragecompanyandsellingsoftdrinksmarketleadersandpioneers,throughtheworldslargestbeveragedistributionsystem,sellingtheworldmorethan200countriesandregionsamountedtoonebillioncupsconsumedperday,accountingfor48%oftheworldsoftdrinkmarket,itsbrandvalueover700billionU.S.dollars,istheworldsfirstbrand.Companyintroduction

Themainproduct1894wasthefirsttimeCoca-ColawasbottledToday,morethan500brands—200Nationsmorethan500nonalcoholicbeveragebrands,suchas:EnergyDrinksSoftDrinksjuicesandjuicedrinksTeaandCoffeesSportsdrinksWaterOther

5StockhistoryBefore1970,thelowestmarketpriceisonly$1.0Around1998,upto$872023/10/29,closingpriceis$61.32

yearSalesrevenue(millions)202323104202324088202328857202331944202330990Financialconditions(2023-2023)Perfectperformance

yearProfits(millions)2023487220235080202359812023580720236824Financialconditions(2023-2023)SteadygrowthinprofitsThecompanyisoperatingnormally

Thereisauniquefunctionofcoolingaboutcarbonatedbeverages,isapreferreddrinkinsummer.Coca-Colacompanyfocusedontheproductionofcarbonateddrinks,ithasadominantpositioninthecarbonateddrinksindustry.agoodreputationstrongdistributionchannelsthematureworldmarketsandastablecustomerbaseSWOTAnalysisStrengthsthelarges

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