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Chapter05-CorporateSocialResponsibility
PAGE
5
Copyright?McGraw-HillEducation.Allrightsreserved.NoreproductionordistributionwithoutthepriorwrittenconsentofMcGraw-HillEducation.
IMChapter5:
CorporateSocialResponsibility
Chapter5continuestodeveloptheframeworkintroducedintheopeningchapters.Chapters1-3introducedadecisionmakingmodelandfocusedonindividualsastheeagentsofdecisions.Howshouldanindividualemployee,manager,executivedecidewhattodo.However,werecognizedthatindividualdecisionmakingoccurswithinaninstitutionalcontext,andafullaccountofdecisionmakingmustacknowledgethatfact.BeginninginChapter3,butasthefocusofChapter4weeintroducestudentstocorporatecultureasprovidingthecontextforindividualdecisionmaking,andinwhichgoodorbaddecisionscanbereinforced,conditions,discouraged.WithChapter5,weturntothatcorporateinstitutionitselfastheagentofdecisionmakingandaskwhatresponsibilitiesdobusinesses,andinparticularcorporationshavetothesocietyinwhichtheyoperate?
ChapterObjectives
Afterreadingthischapteryouwillbeableto:
1.Definecorporatesocialresponsibility.
2.Distinguishkeycomponentsofthetermresponsibility.
3.Describeandevaluatetheeconomicmodelofcorporatesocialresponsibility.
4.Describeandevaluatethestakeholdermodelofcorporatesocialresponsibility.
5.Describeandevaluatetheintegrativemodelofcorporatesocialresponsibility.
6.ExplaintheroleofreputationmanagementasmotivationbehindCSR.
7.EvaluatetheclaimsthatCSRis“good”forbusiness.
OPENINGDECISIONPOINT
ThisnewFacebookdecisionpointraisesbroadquestionsabouttheroleofcorporationswithinasociety,andinparticularcorporateresponsibilitytothepoliticalsysteminitshomecountry.
Thephrase“corporatesocialresponsibility”(CSR)isusedinavarietyofways.Forsome,itisessentiallyequ
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