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Chapter09-BusinessandEnvironmentalSustainability
PAGE
9
Copyright?McGraw-HillEducation.Allrightsreserved.NoreproductionordistributionwithoutthepriorwrittenconsentofMcGraw-HillEducation.
IMChapter9:
BusinessandEnvironmentalSustainability
ChapterObjectives
Afterreadingthischapter,youwillbeableto:
Explainhowenvironmentalchallengescancreatebusinessopportunities.
Describearangeofvaluesthatplayaroleinenvironmentaldecisionmaking.
Explainthedifferencebetweenmarket-basedandregulatory-basedenvironmentalpolicies.
Describebusiness’senvironmentalresponsibilitiesthatflowfromeachapproach.
Identifytheinadequaciesofsolerelianceonamarket-basedapproach.
Identifytheinadequaciesofregulatory-basedenvironmentalpolicies.
Defineanddescribesustainabledevelopmentandsustainablebusiness.
Highlightthebusinessopportunitiesassociatedwithamovetowardssustainability.
Describethesustainableprinciplesofeco-efficiency,biomimicry,andservice.
OpeningDecisionPoint
TheBusinessofFood
Foodisatopicthatcanintroduceawiderangeofethicalissuesinbusiness,frommarketingtoproductsafety,andfromworkersafetytotheenvironmentandglobalresponsibilities.Weusefoodastheentrytoarangeofenvironmentalresponsibilitiesforbusiness.
Inparticular,weusethisOpeningDecisionPointtoaskstudentstoreflectonhowtheirownchoicesmadeeverydayareinfluencedby,andinturninfluence,businessdecision-making.Whatweeat,howweeat,whenweeat,andwhyweeatallareinfluencedbybusiness,andinmostcases,everyoneofthesechoiceshaveanenvironmentalimpact.
Foodproductionanddistributionalsohasaprofoundimpactonissuesrelatedtoenvironmentalsustainability.FacultymightconsiderusingtheDecisionPoint,“MarketingctotheBaseofthePyramid”asatransitionreadingtomoveformmarketingconcernstoenvironmentalconcernsbyconsideringhowgl
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