外贸英语函电教程 第二版 课件 Unit 7 Packaging.pptx

外贸英语函电教程 第二版 课件 Unit 7 Packaging.pptx

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PackagingUnit7

Objectives1Tohelpyouunderstandthefunctionsofpackaging.2Tohelpyoulearntodescribepackaging.3Tohelpyoulearntowriteappropriaterepliestocustomer’spackagingrequirements.

Activity1Understandingpackaging1.Appropriatepackagingensuressafetyofgoods.Lookattherisksthatmightoccurduringtransportationinthetablebelow(theleftcolumn),findapackagingmeasure(therightcolumn)thatmaypreventtherisks.

RisksPackagingmeasures(2)Thecartonfallsdownandgetsbroken.(1)Theimportergetsthewronggoods.(3)Thecartonisdamagedbecauseoftheimpactfromeachotherwhiletransportinginatruckorcontainer.(4)Thegoodssuffermoisturedamage.A.B.C.(5)Ceramicgoodsarebroken.D.E.1.____2.____3.____4.____5.____EDCAB

2.Readthefollowingstatementsandmakeyourbestchoice.1Whichofthefollowingpicturesshowstheinnerpackagingmaterialforaproduct?2Rankthefollowingouterpackagingaccordingtothedegreeofsafety.A.cartonB.polybag/OPPbagC.woodencaseA.cartonB.woodencaseC.cartonreinforcedbyoverallstrappingofplasticstrapsBBACCisthesafest.

Readthefollowingdescriptionaboutthreelevelsofpackagingandwritedownthecorrectlevelnameinthepicturebelowthedescription.Therearethreelevelsofpackaging:primary,secondaryandtertiary.Variouslevelsservedifferentpurposesandarenotallintendedforthesameusersorconsumers.Primarypackagingisthepackagingindirectcontactwiththeproductitself.Inadditiontomakingconsumerstohandleproducts,itmakestheproductslookmoreappealingandconveysprintedinformationabouttheproductstoconsumers.Secondarypackagingisusedoutsideprimarypackagingtogroupacertainnumberofproductstocreateastock-keepingunit(SKU).Itfacilitatesthehandlingofsmallerproductsbycollatingthemintoasinglepack.TertiarypackagingisusedtogrouplargerquantitiesofSKUstotransportthemfromPointA

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