oppo手机营销策略分析.docxVIP

oppo手机营销策略分析

目录

一、概览....................................................2

1.1营销目标概述.........................................2

1.2营销环境分析.........................................3

二、oppo手机产品策略.......................................4

2.1产品定位.............................................6

2.2产品线分析...........................................7

2.3产品创新与升级.......................................8

三、oppo手机价格策略.......................................9

3.1定价策略............................................10

3.2价格调整策略........................................11

四、oppo手机渠道策略......................................12

4.1线上渠道分析........................................13

4.2线下渠道分析........................................15

4.3渠道合作与开拓......................................16

五、oppo手机推广策略......................................18

5.1线上推广............................................20

5.1.1社交媒体营销....................................21

5.1.2内容营销........................................22

5.1.3搜索引擎优化....................................23

5.2线下推广............................................24

5.2.1广告投放........................................26

5.2.2活动策划与创新..................................27

5.2.3品牌合作与代言..................................28

六、oppo手机服务策略......................................29

6.1售后服务............................................30

6.2客户关系管理........................................31

七、oppo手机竞争策略......................................32

7.1竞争对手分析........................................34

7.2竞争优势与劣势分析..................................35

八、oppo手机营销效果评估..................................37

8.1营销效果评估指标....................................38

8.2营销效果分析........................................39

九、总结与展望............................................41

9.1营销策略总结........................................42

9.2优缺点分析..........................................43

9.3未来营销策略展望....................................44

一、概览