电子商务 ch0-Introduction to this course专业课教材.ppt

IntroductiontothiscourseAboutmyself任明仑教授、博导信息管理与信息系统系企业建模与优化研究所办公室：管理三楼3210电话研究方向可配置MIS软件平台1998基于数据挖掘的智能决策支持系统1999管理信息流的运动机理研究2004群决策理论与方法研究2005面向外包服务的高级计划排程与关键技术研究2005SOA中Service识别与设计方法研究2008面向非常规突发事件应急管理的云服务体系研究2010面向MRO的制造服务理论与方法研究2011物联网环境下动态自组织的智能服务理论与方法研究2012AboutElectronicCommerceProcessesrelatedtotradingbetweenbusinesspartnersProcessesrelatedtointro-businessProcessesaboutnewmanufacturingmodels,supplychain,socialadministrationAnynewindustriesconductedbyelectronicways.Grouppurchase,o2o,etc.Example–newtrendofmanufacturingGlobalizationFreeflowofcapital,Freeflowofgoods,Freeflowofideas,Freeflowofinformation,FreeflowofhumanresourcesTechnologyhasincreasedthespeedatwhichtheseresourcescanflowCurrentsituationIncreasinglydifficulttocreatedefendablecompetitiveadvantageSpeedisbecomingincreasinglyimportantOperationalexcellenceiskeytosuccessInnerOrganizationSolutionInter-organizationsolutionOutsourcinginautoindustryObjectivesFromthisclassyouwilllearn:Knowwhat….Defineelectroniccommerce(EC)anddescribeitsvariouscategories.DescribeanddiscussthecontentandframeworkofEC.DescribethemajortypesofECtransactions.DescribesomeECbusinessmodels.KnowHow….howECchangesInformationSystemKnowWhy…ContentsorganizationFirstwaveapplications:mainlyB2C,websiteforselling,modelchaosInternetTechnology:dial-upconnectionBarcode,scanners,email,EDIforB2Bareused,butnotwellintegrated.Motivation:first-mover-advantage,notalwaysthecaseAcademicandpracticeapplicationB2CisonlypartofE-commerceB2C:TipoftheECicebergApplicationsApplicationsOnlinesellingMarketresearchAdvertising,AuctionCustomerservicesProcurementOnlinebankingCustomselectronicport…supportareasInfrastructureECframeworksThirdwave-FuturetrendsThirdwave-futuret