《跨境电商客服英语》课件——Task 5 待付款提醒邮件书写.pptx

;;【内容提要】;WhatisanAbandonedCart（待付款/未付款购物车）？

An“abandonedcart”isascenario（情形）wheresomeonecomestoyourwebsite,looksaround,fillsupashoppingcartandgetspartwaythroughthecheckoutprocessandleaves.Thisshoppingcartiscalledanabandonedcart.

Abandonedcartemailsoracartabandonmentemailsystemisasystemwhereby（凭此，借此）thewebsiteCMS（ContentManagementSystem内容管理系统）willautomaticallyemailpeoplewho’veabandonedthecartremindingthemaboutthecartandaskingthemiftheyneedhelporiftherewasareasontheydidn’tcompletethecheckoutprocess（付款流程）.

Anabandonedcartemailsystemcanprovideahugeamountofvaluetothebusinessownerinuncovering（发现）problemswiththewebsiteandreasonswhypeopledon’tbuy.Thisallowsthebusinesstoimprovethewebsitesothatfuturevisitorsdon’thavethisproblemorobjection.;AbandonedCart（待付款/未付款）;CMS(ContentManagementSystem):内容管理系统;checkoutprocess（付款流程）:

Thecheckoutprocessisaseriesofstepsthataconsumermustgothroughwhenpurchasingitemsonanonlineshoppingplatform.Itconsistsofseveralphases,includingapplyingpromotionsandcouponcodes,calculatingtaxes,selectingshippingandpaymentmethods,andsoon.?;2.ThePurposeofAbandonedCartEmails

Theprimarygoal（首要目标）istofindoutwhattheobjectiontobuyingorreasonwhytheydidn’tbuy,fixthatproblem,updatethewebsitecontentordowhateveryouneedtodotomakesureitdoesn’thappenagain.

Thesecondarygoal（次要目标）istoseeifyoucananswertheirquery（询问、疑虑）,objectionorfixwhateverproblemitwastheyhadthatstoppedthemfrombuying.Doingitthiswaymeansyouboostyourwebsiteconversionrate（转化率）longtermandatthesametimereduceyourcustomerserviceoverhead–inotherwords,focusonthebig,easylongtermwinfirst,thentheshorttermwin.;primarygoal（首要目标）;

Conversionrate（转化率）:

Conversionratesareapercentagetypicallyusedindig