话题14 合作在社会生活中的作用.docx

话题14合作在社会生活中的作用

一、阅读理解

1

Withahabitofdrinkingcoffeewhileworking,WuZibo,anofficeworkerinBeijing,wantedtoorderacupofMoutai-flavoredlatte(茅台味拿铁).“Iwanttoknowhowmyfather’sfavoriteChineseliquor(白酒)wouldtastewithmyfavoritecoffee,”Wusaid.

Moutaihastriedmanywaysinrecentyearstobemoreinnovative,suchasbybringingoutMoutaiicecreamandcanvas(帆布)bags.“Thiscooperation(合作)letsMoutaimakeitsbrandyounger,”sharedLiHonghui,amarketingdirectorfordrinks.Throughcooperation,brandscansharewhattheyneed,makethemarketbigger,andbringmorecreativeproductsandnewexperiencestobuyers.

Theteam-upbetweenChina’stopliquormakerKweichowMoutaiandfamouscoffeebrandLuckinCoffeehasbecomeahottopic,selling5.42millioncupsandearning100millionyuanjustonthefirstday.TopicsrelatedtoJiangxiangLattegainedover110millionviewersandover20,000onlinediscussionsonChina’ssocialmediaplatformSinaWeiboasofthepresstimeonthesecondday.

In2023,China’scooperationmarketwillgrowtoover100billion(十亿)yuanandmayreach300billionyuanby2025,accordingtoChinaDaily.However,poorlyconsideredcooperationmayhavebadresultsandevenhurtbrands.“Thekeytomakingacooperationworkisabouthowgoodtheproductsare.Thecompaniesshouldnotjustfocusongettingthepublicexcited,”saidLi.

1.Howdoesthewriterstartthispassage?________.

A.Byraisingaquestion B.Bygivinganexample

C.Bycomparingdifferences D.Bygivingadefinition(定义)

2.Theunderlinedword“innovative”inParagraph2probablyhaveasimilarmeaningto“______”

A.traditional B.helpful C.famous D.creative

3.Whatisparagraph3mainlyabout?

A.ThepopularityofMoutai-flavoredlatte.

B.TheadvantagesofMoutai-flavoredlatte.

C.ThesalesofMoutai-flavoredlatteinChina.

D.ThepurposeofcreatingMoutai-flavoredlatte.

4.WhatisLi’ssuggestionforcompanies?

A.Bringing