【研报】2024年协会社群运营基准报告.docx

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THE2024

AssociationCommunityBenchmarkReport

C

CONTENTS

Introduction 3

TLDRSummary 5

Definitions 6

BenchmarkData 7

CommunityEngagement 7

Users,Logins,andContributors 7

CommunityDigestOpenRate 9

MonthlyDiscussionActivity 10

CommunityResourceLibraries 11

CommunityEngagementTrends 12

Comparisons 13

CommunitySizevs.CommunityEngagement 13

CommunityAgevs.CommunityEngagement 14

UpgradingtoHigherLogicThrive 15

AddingVolunteeringandMentoringtoYourCommunity 16

EnablingaJobBoardinYourCommunity 17

ManagingMicrosites,Chapters,andGroupswithCommunity 18

IntegratingEmailwithYourCommunity 19

UsingAutomationRules 19

UsingGamification 21

GettingHelpfromHigherLogicServices 22

Conclusion 23

Appendix:OurDataSet 24

OrganizationalRevenue 24

Industries 25

CommunityCharacteristics 26

CommunitySize 26

CommunityAge 26

CommunityAdministrators 27

CommunityIntegration 28

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THE

THE2024ASSOCIATIONCOMMUNITYBENCHMARKREPORT|

?HigherLogic.AllRightsReserved

Inanincreasinglydigitalera,andwithmanyprofessionalsworkingremotelyacrosstheglobe,onlinecommunitiesarekeytokeepingpeopleconnected.

Whileeventsaregreat,therealityistheyonlyhappenafewtimesayearandnotallyourmembersattend.Withanonlinecommunity,you’reabletoreachmembersyear-roundandcultivateacollaborativespacefornetworking,resources,andlearning.

That’smoreimportantthanever.Thetopreasonmembersjoinanassociationisnetworking1andthetoptworeasonsmembersdon’trenewisalackofengagementandaperceivedlackofvalue2.

Youronlinecommunityisperfectlysuitedtoaddressthesememberneeds!AndassociationsthatapproachtheironlinecommunityasachannelnotJUSTforpeer-to-peernetworking,butalsoasahubthroughwhichtheycanconnectmemberswiththeirbenefitsandindustryopportunitiesseeevenbettermembe