全文可编辑-澳大利亚共享汽车用户分析报告：GreenShareCar-培训课件.ppt

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CONSUMERSBRANDS

Carsharing:GreenShareCar

usersinAustraliConsumerInsightsreport

August2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofGreenShareCarusersinAustralia:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkGreenShareCarusersinAustralia(’’brandusers’’)againstAustraliancarsharingusersingeneral(’’categoryusers’’),andtheoverallAustralianconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingAustralia)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofAugust2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

GreenShareCaristhesixthmostusedcarsharingserviceinAustraliawithUberCarshare(CarNextDoor)infirstplace

Managementsummary:brandusageandcompetition

Top10mostusedcarsharingservicesinAustralia

UberCarshare(CarNextDoor)

45%

DriveMyCar

39%

Drivemate

23%

GoGet

Flexicar

GreenShare20%

19%

1P