全文可编辑-澳大利亚度假套餐预订用户分析报告：Flight Centre.ppt

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CONSUMERSBRANDS

Packageholidayportals:Flight

CentreusersinAustraliConsumerInsightsreport

August2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofFlightCentreusersinAustralia:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkFlightCentreusersinAustralia(’’brandusers’’)againstAustralianpackagedholidaybookersingeneral(’’categoryusers’’),andtheoverallAustralianconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingAustralia)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofAugust2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

Withausershareof34%,FlightCentreisthemostusedpackageholidayportalinAustralia

Managementsummary:brandusageandcompetition

Top10mostusedpackageholidayportalsinAustralia

FlightCentre

34%

Expedia

32%

Webjet

18%

HelloworldTravel

TravelOnline

LuxuryEsca16%

16%

1Tripadeal

AuntBetty

MyHolidayC