全文可编辑-澳大利亚视频直播服务用户分析报告：Mirrativ-外文版培训课件2024.7,temu.ppt

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CONSUMERSBRANDS

Videolivestreamingservices:

MirrativfollowersinAustraliConsumerInsightsreport

June2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofMirrativfollowersinAustralia:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkMirrativfollowersinAustralia(’’brandusers’’)againstAustralianvideolivestreamingsiteusersingeneral(’’categoryusers’’),andtheoverallAustralianconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingAustralia)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

Mirrativranksoutsidethetop10ofmostusedvideolivestreamingservicesinAustralia

Managementsummary:brandusageandcompetition

Top10mostusedvideolivestreamingservicesinAustralia

YouTubeLive

61%

FacebookLive

49%

Twitch

34%

BigoLive

DLive

VimeoLivestream

DailymotionGames

BeyondLIVE

YouNow

14%

13%

13%

13%

13%

4

Notes:Whi