全文可编辑-澳大利亚全尺寸SUV车主目标客户分析报告-外文版培训课件2024.10.ppt

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CONSUMERSBRANDS

Targetaudience:Full-sizeSUV

ownersinAustraliConsumerInsightsreport

September2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered’’Full-size/largeSUV(e.g.VolkswagenTiguan,AudiQ5)’’tothesingle-pickquestion’’Whatvehicletypeisyourprimarilyusedcar?’’.

Thereportoffersthereaderacomprehensiveoverviewoffull-sizeSUVownersinAustralia:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkfull-sizeSUVownersinAustralia(’’targetaudience’’)againsttheaverageAustralianconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingAustralia)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofSeptember2024

Full-sizeSUVownersinAustralia

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Full-sizeSUVownerstendtobeolder,34%arepartofGenerationX.

51%offull-sizeSUVownersaremale.Manyfull-sizeSUVownershaveahigh

annualhouseholdincome.

32%offull-sizeSUVownersliveinalargeci