全文可编辑-巴西电力和照明智能家居设备用户目标客户分析报告-培训课件.ppt

温馨提示：以下内容均为外文报告原文，请外语不好的同学谨慎打开。

可与作者联系获取以下各行各业的研究报告：消费电子，智能硬件，工业，农业，自动化，机器人，服务，教育………

CONSUMERSBRANDS

Targetaudience:Ownersof

smarthomedevicesforelectricityandlightinginBraziConsumerInsightsreport

September2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered’’Yes,forelectricityandlighting’’tothemulti-pickquestion’’DoyouownSmartHomedevices–i.e.devicesthatyoucancontrolviaasmartphone/aninternetconnection?’’.

ThereportoffersthereaderacomprehensiveoverviewofownersofsmarthomedevicesforelectricityandlightinginBrazil:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkownersofsmarthomedevicesforelectricityandlightinginBrazil(’’targetaudience’’)againsttheaverageBrazilianconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingBrazil)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofSeptember2024

OwnersofsmarthomedevicesforelectricityandlightinginBrazilManagementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingt