全文可编辑-巴西电动自行车车主目标客户分析报告-外文版培训课件2024.10,temu.ppt

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CONSUMERSBRANDS

Targetaudience:Electricbike(e-bike)ownersinBrazil

ConsumerInsightsreport

September2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered

’’Electricbicycle(e-bike)’’tothemulti-pickquestion

’’Whichoftheseitemsdoyoupermanentlyhaveavailableinyourhousehold?’’.

Thereportoffersthereaderacomprehensiveoverviewofelectricbike(e-bike)ownersinBrazil:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkelectricbike(e-bike)ownersinBrazil(’’targetaudience’’)againsttheaverageBrazilianconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingBrazil)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofSeptember2024

Electricbike(e-bike)ownersinBrazil

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Electricbike(e-bike)ownerstendtobeolder,44%areMillennials.

67%ofelectricbike(e-bike)ownersaremale.

Electricbike(e-bike)ownerstypicallyhave