全文可编辑-波兰X世代目标客户分析报告-外文版培训课件2024.10,temu.ppt

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CONSUMERSBRANDS

Targetaudience:GenX/GenerationXinPoland

ConsumerInsightsreport

September2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

ThisreportanalysesGenerationX(BabyBust),whichareconsumersthatwerebornbetween1965-1979.

ThereportoffersthereaderacomprehensiveoverviewofGenX/GenerationXinPoland:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkGenX/GenerationXinPoland(’’targetaudience’’)againsttheaveragePolishconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingPoland)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofSeptember2024

GenX/GenerationXinPoland

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

31%ofallrespondentsarepartofGenerationX.

51%ofGenX/GenerationXarefemale.ThereareGenX/GenerationX

throughoutallincomebrackets.

GenX/GenerationXliveinalltypesofurbanandruralcommunities.

Anhonestandrespectablelifehas