全文可编辑-波兰订阅电视用户分析报告：Netia-外文版培训课件2024.7,temu.ppt

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CONSUMERSBRANDS

TVsubscriptions:Netia

customersinPolanConsumerInsightsreport

June2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofNetiacustomersinPoland:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkNetiacustomersinPoland(’’brandusers’’)againstPolishpayTVsubscribersingeneral(’’categoryusers’’),andtheoverallPolishconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingPoland)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

NetiaisthesixthmostusedTVsubscriptionserviceinPolandwithPolsatBoxinfirstplace

Managementsummary:brandusageandcompetition

Top10mostusedTVsubscriptionservicesinPoland

PolsatBox

21%

CANAL+

17%

Orange

15%

Vectra

10%

Sunrise/UPC

7%

Netia

6%

MultimediaPolska

NC+

Inea

3%

3%

2%4

Notes:Withwhichcompanydoyoucurrentlyha