全文可编辑-德国度假套餐用户分析报告：Lidl Reisen-外文版培训课件2024.7,temu.ppt

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CONSUMERSBRANDS

Packageholidayportals:Lidl

ReisenusersinGermanConsumerInsightsreport

June2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofLidlReisenusersinGermany:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkLidlReisenusersinGermany(’’brandusers’’)againstGermanpackagedholidaybookersingeneral(’’categoryusers’’),andtheoverallGermanconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingGermany)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

LidlReisenranksoutsidethetop10ofmostusedpackageholidayportalsinGermany

Managementsummary:brandusageandcompetition

Top10mostusedpackageholidayportalsinGermany

TUI

25%

Ab-in-den-urlaub

alltours

Expedia

HolidayC18%

17%

16%

FTITouristik

12%

ebookers

lastminute

eDreams

Sonnenkl7%

7%

7%4

Notes:Whichoftheseprovidershaveyoubookedapackageholidayfrom