全文可编辑-荷兰视频直播服务用户分析报告：DLive-外文版培训课件2024.7,temu.ppt

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CONSUMERSBRANDS

Videolivestreamingservices:

DLivefollowersinthe

NetherlandsConsumerInsightsreport

June2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofDLivefollowersintheNetherlands:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkDLivefollowersintheNetherlands(’’brandusers’’)againstDutchvideolivestreamingsiteusersingeneral(’’categoryusers’’),andtheoverallDutchconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingtheNetherlands)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

DLiveranksoutsidethetop10ofmostusedvideolivestreamingservicesintheNetherlands

Managementsummary:brandusageandcompetition

Top10mostusedvideolivestreamingservicesintheNetherlands

YouTubeLive

59%

FacebookLive

Twitc35%

35%SteamTV

15%

BigoLive

DailymotionGames

Caffeine

VimeoLivestream

BeyondLIVE

10%

10%

9%