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BrandFinance
NBA
2024
TheannualreportonthemostvaluableandstrongestNBAbrands
November2024
BrandFinanceNBA2024/nba2
Contents
AboutBrandFinance3
Foreword4
LaurenceNewell,ManagingDirector,BrandFinanceAmericas
RankingAnalysis7
BrandValueBrandStrengthAnalysis9
BrandValueRanking(USDm)17
BrandSpotlights18
CreativeArtistsAgency(CAA)19
InterviewwithJayBarbeau,VicePresident,CAABrandConsulting
Sponsorship21
Methodology26
SportServices34
?2024Allrightsreserved.BrandFinancePlc.
About
BrandFinance
Theworlds
leadingbrandvaluation
consultancy
Forbusinessenquiries,pleasecontact:
LaurenceNewell
ManagingDirector,Americasl.newell@
Formediaenquiries,pleasecontact:
FlorinaCormack-Loyd
CommunicationsDirector,NorthAmericaf.cormackloyd@
Forallotherenquiries:
enquiries@+442073899400
BridgingthegapbetweenMarketingandFinance
BrandFinancewassetupin1996withtheaimofbridgingthegapbetween
marketingandfinance.Formorethan25years,wehavehelpedcompaniesand
organisationsofalltypestoconnecttheirbrandstothebottomline.
Quantifyingthefinancialvalueofbrands
Weputthousandsoftheworld’sbiggestbrandstothetesteveryyear.Ranking
brandsacrossallsectorsandcountries,wepublishover100reportsannually.
Uniquecombin
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