原创力文档- 1、本文档共10页，可阅读全部内容。
- 2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
- 3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
For
Consumer
Electronics
3WhyConsumerElectronicsBrandsChooseMikMak
5MikMak3.0Platform
7MikMakCommerceEnablement
14MikMakInsightsOmnichannelMeasurement
19CaseStudies
TableofContent
s
65%
ofcustomersintheconsumer
electronicscategoryresearch
andevaluateproductsonline
beforepurchasing,alsoknown
asROPO
(ResearchOnlinePurchaseOffline)
ConsumerElectronicsIndustryOverview
DisjointedPathtoPurchase
ConsumerElectronic
shopperspartakingin
ROPOneedaclearpathto
purchasefromtheir
preferredretailers
WithoutMikMak,ConsumerElectronicsBrandsFaceChallenges
LackofVisibilityintoRetailMedia
Performance
Getaholisticviewacrossall
RMNandmarketyour
productswhereyour
consumersareconducting
theirresearch
LostSalesduetoBadInventoryData
Consumerslookingto
purchaseonlineorin-store
deserveconfidencethatthe
exactmodelnumberthey’re
researchingisavailable
Time-Consuming
Implementation
Process
Slowimplementationsand
constantmonitoringand
auditingdistractfromyour
brandsbusinessgoals
MIKMAKxCONSUMERELECTRONICS
…andthenwemeasure
theomnichannel
outcomeofthose
interactions.
Weenablecommercein
theplaceswhereshoppers
spendtime
MikMakprovideseCommerceenablementandanalyticssoftwarefor
multichannelbrandstoconvertglobalcustomers.
Audience
GeographyCreative
Channel
Retailer
SKUinventorySKUsales
Digitalshelf
Psychographic
Demographic
Uniqueidentifiers
Sales
ShareofsearchBenchmarking
MediaChannelsWebsites
Retailers
WheretoBuy
AddtoCart
Recipes
Online
Offline
Meet
MikMakInsights
MeasureTheOmnichannelOutcome
MikMakCommerce
EnableCommerce
B
RetailMedia
Media
AdUnit
“Iwouldsaytheredefinitelyisbecomingthisintersectionofwhatdoesmedia
meanandwhatdoescommercemeaninaconsumerslifeandhowcanwebringthosetwothingstogethertoreallymakeitafrictionlessexperience.”
NillaAli,SVPofCommerceatBuzzfeed
Mi
文档评论（0）