全文可编辑-美国超市配送服务用户分析报告：Blue Apron-外文版培训课件2024.7,temu.ppt

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CONSUMERSBRANDS

Grocerydelivery:BlueApronusersintheUnitedStates

ConsumerInsightsreport

June2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofBlueApronusersintheUnitedStates:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkBlueApronusersintheUnitedStates(’’brandusers’’)againstU.S.grocerydeliveryusersingeneral(’’categoryusers’’),andtheoverallU.S.consumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingtheUnitedStates)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

BlueApronisthesixthmostusedgrocerydeliveryserviceintheU.S.withWalmartinfirstplace

Managementsummary:brandusageandcompetition

Top10mostusedgrocerydeliveryservicesintheU.S.

Walmart

53%

Amazon/AmazonFresh/AmazonPantry

41%

Costco

25%

Instacart

Ald21%

21%BlueApron

15%

HelloFresh

Burpy

EveryPlate

D11%

11%

11%

4

Notes: