全文可编辑-美国餐厅送餐服务外卖服务用户分析报告：Postmates-外文版培训课件2024.7,temu.ppt

CONSUMERSBRANDS

Restaurantdelivery:PostmatesusersintheUnitedStates

ConsumerInsightsreport

June2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofPostmatesusersintheUnitedStates:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereaderto

benchmarkPostmatesusersintheUnitedStates

(’’brandusers’’)againstU.S.restaurantdeliveryusersingeneral(’’categoryusers’’),andtheoverallU.S.consumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingtheUnitedStates)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

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Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

PostmatesistheninthmostusedrestaurantdeliveryserviceintheU.S.withDoorDashinfirstplace

Managementsummary:brandusageandcompetition

Top10mostusedrestaurantdeliveryservicesintheU.S.

DoorDash

70%

UberEats

Domino’s47%

46%GrubHub

35%

PizzaHut

31%

PapaJohn’sPizza

24%

KFC

18%

Postmate13%

11%ChowNow

8%

4

Notes:Whichoftheseonlineprovidersofrestauran