国际商务英语 课件.ppt

国际商务英语

InternationalBusinessEnglish;;【Task】

1.Inwhatsourcescanyougetthenamesandaddresses

ofnewfirmsconcerned?

2.Howdoyouwritealettertoexpressyourdesireto

establishbusinessrelationswithXXFoodstuffs

ImportExportCorpinHolland?;BusinessRelations;Theforeignmerchantsmayapproacheachotherthroughthefollowingchannels:

(1)Web

(2)Banks

(3)CommercialCounselorsOffice

(4)ChambersofCommerce

(5)TradeDirectory

(6)Advertisements

(7)Attendanceattradefairsandexhibitionsheldathomeand

abroad

(8)Mutualvisitsbytradedelegationsandgroupetc.;【WritingTips】;UsefulSentenses;;EnquiryOffer;【Task】

1.WhatinformationaboutshouldJohnson’s

Companyprovideinthefirstenquiry?

2.Howtoattractapotentialsupplier’sattentionto

yourenquiry?

3.Whatshouldbementionedinmakingafirmoffer?

4.Howdoyouwritealettertomakeanofferwith

comfortabletoneandshowactiveattitude?;Enquiry

;Offer;UsefulExpressions;UsefulExpressions;【WritingTips】

Whenwritingenquiryletters,thefollowingshouldbepaidmoreattention:

■Thesourceofinformation

■Briefintroductionofthewriter’sowncompany

and/orbusinessline

■Enquiregeneralinformationaboutgoods

■Expectationforcooperationandanearlyreply

;Whenwritingaletterofoffer,youshouldcoverthefollowing

points:

Non-firmoffer

⑴Thethanksfortheinquiryletter

⑵Thedetailedinformationthebuyeraskedfor

⑶Statingthereservationclause

⑷Expectation

Firmoffer

⑴Thethanksfortheinquiryletter

⑵Thedetailedinformationthebuyeraskedfor

⑶Statingtheexactdate

⑷Expectation;UsefulSentenses;;【Task】

1.Howtodealwiththecounter-offerandnegotiatewitheachotherseveraltimes?

2.Howtodeclineacounter-offerwithoutlackofcourtesy?

3.Howtow