全文可编辑-英国线上订票用户分析报告：StubHub.ppt

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CONSUMERSBRANDS

Onlineticketbooking:StubHubusersintheUnitedKingdom

ConsumerInsightsreport

August2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofStubHubusersintheUnitedKingdom:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkStubHubusersintheUnitedKingdom(’’brandusers’’)againstUKonlineticketbookersingeneral(’’categoryusers’’),andtheoverallUKconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingtheUnitedKingdom)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofAugust2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

StubHubranksoutsidethetop10ofmostusedticketportalsintheUKManagementsummary:brandusageandcompetition

Top10mostusedticketportalsintheUK

Ticketmaster

64%

Eventbrite

35%

SeeTickets

20%

LiveNation

AXS

Eventim

lastminute

Ticketline

Tickets.co.uk

OfficialLon13%

12%

10%

10%