2024年亚马逊汽车护理和清洁产品市场趋势洞察报告 -Amazon Market Watch Automotive Series.docx

Amazon

MarketWatch

AutomotiveSeries

CARCARECLEANING

IntroductionKeyT

IntroductionKeyTakeaways

ExplorethelatesttrendsforAutomotiveproductsonAmazon.JungleScoutCobaltdatarevealssalesshifts,keymarketplayers,andtop-performingproductsforCarCareCleaning.

Demandforaffordablecarcareproductsis

increasing.

Theaveragepriceofproductsinthisnichedroppedby6%YoY,correspondingwith

a14%riseintotalunitssold,showcasing

ashifttowardaffordability.Tomaintain

revenue,brandscanupsellcomplementaryproductsthroughtargetedadsandoffer

bundlestocapturedemandforcost-effectivesolutionswithoutsacrificingoverallrevenue.

Seasonaltrendsdrivethecarcaremarket.

Thestrongestsalesperiodistypically

fromMarchtoAugust,whenwarmer

weatherdrivesconsumerinterestincar

maintenance.Winter-focusedproducts,

suchaswindshieldcleaners,cansustain

interestduringcoldermonthsandgenerate

20%+moresearches.Brandsshould

increasebudgetsduringpeakmonthsandfocusongiftablebundlesfortheholidays.

ChemicalGuys

dominateswith25%marketshare

Withamarketshare20%higherthanthenextclosestcompetitor,impressiveYoY

unitgrowthof51%,andmonthlybrandedsearchvolumeof160K,ChemicalGuys

remainsontop.Thebrand’ssuccess

underscorestheimportanceofcompetitivepricing,astrongsocialmediapresence,

andoptimizedadvertisingstrategies.Otherbrandscanlearnfromthisbyadopting

data-drivenpricingstrategiesandtargetedadsthatdifferentiatetheirproducts.

AmazonMarketWatch:AutomotiveSeries|CarCareCleaning2

MarketLandscape

ThisviewofCarCareCleaningproductswithinAmazon’sAutomotivecategoryincludesleathercare,cleaningkits,vacuums,plasticcare,vinylcare,interiorcare,upholsterycleaners,wet-dryvacuums,

handheldvacuums,rubbercare,householdcleaning,leathercleanersandconditioners,all-purposecleaners,waxes,tackcare,pressurew