【重点研报】第一方数据营销妙策.pptx

通过CLCA释放第一方数据价值驱动跨境企业营销表现提升;DeloitteConsultingsworkisdoneforClientonlyandisbasedonClientsparticularcircumstances.DeloitteConsultingdoesnottakeonresponsibilityorliabilityfromthirdparties.ClientshouldonlyuseDeloitteConsultingsWorkProductfortheintendedpurpose,andnootherpersonisentitledtorelyonWorkProductforanypurpose.TheWorkProductandanypartthereofshallnotbeproducedtoorsharedwithanythirdpartywithoutDeloitteConsultingspriorwrittenconsent.However,ClientmaypassDeloitteConsultingsWorkProductforinformationtoClientsAdvertiser(together,thePermittedTransferees),onconditionthatClientensuresthattheyagree(a)nottodisclose,produce,reproduceormakeavailabletheWorkProductoranypartthereoftoanythirdpartywithoutDeloitteConsultingspriorwrittenconsent,and(b)DeloitteConsultingdoesnotoweanydutyorliability(includingwithoutlimitationthosearisingfromnegligence)tothem.Fortheavoidanceofdoubt,alldutiesandliabilities(includingwithoutlimitationthosearisingfromnegligence)toanythirdpartyincludingPermittedTransfereeswillbespecificallydisclaimed.;现在和未来：

第一方数据与广告技术赋能，投放效果提升;;第一方数据如此重要，跨境企业应该如何利用，提升广告投放效果？;私域;通过“客户分组–人群匹配–策略组合”三步框架，在投放中高效发挥第一方数据价值;三步框架中的关键事项;;;;;;;客户分组与人群圈选;;跨境企业如何做好准备，以发挥CLCA最大价值？;;;科技为舟，策略为引