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中国传媒大学考博英语模拟试卷3(题后含答案及解析)
题型有：1.ReadingComprehension2.StructureandVocabulary3.English-ChineseTranslation4.Writing
ReadingComprehension
ThisyearthecombinedadvertisingrevenuesofGoogleandYahoo!willrivalthecombinedprimetimeadrevenuesofAmerica’sthreebigtelevisionnetworks,ABC,CBSandNBCpredictsAdvertisingAge.Itwill,saysthetrademagazine,representa“watershedmoment”intheevolutionoftheinternetasanadvertisingmedium.A30-secondprime-timeTVadwasonceconsideredthemosteffective—andthemostexpensive—formofadvertising.Butthatwasbeforetheinternetgotgoing.Andthisweekonlineadvertisingmadeanotherleapforward.ThislatestinnovationcomesfromGoogle,whichhasbeguntestinganewauction-basedservicefordisplayadvertising.BothGoogleandYahoo!makemostoftheirmoneyfromadvertising.Auctioningkeywordsearch-terms,whichdeliversponsoredlinkstoadvertisers’websites,hasprovedtobeparticularlylucrative.Andadvertiserslikepaid-searchbecause,unlikeTV,theyonlypayforresults;theyarechargedwhensomeoneclicksononeoftheirlinks.BothGoogleandYahoo!alongwithsearch-siterivalslikeMicrosoft’sMSNandAskJeeves,aredevelopingmuchbroaderrangesofmarketingservices.Google,forinstance,alreadyprovidesaservicecalledAd-Sense.Itworksratherlikeanadvertisingagency,automaticallyplacingsponsoredlinksandotheradsonthird-partywebsites.Googlethensplitstherevenuewiththeownersofthosewebsites,whocanrangefrommultinationalstoindividualspublishingblogs.asonlinejournalsareknown.Google’snewserviceextendsAdSenseinthreeways.InsteadofGoogle’ssoftwareanalyzingthird-partywebsitestodeterminefromtheircontentwhatrelevantadstoplaceonthem,advertisementwillinsteadbea-bletoselectthespecificsiteswheretheywanttheiradstoappear.Thisprovidesbothmoreflexibilityandcontrol,saysPatric
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