中国奢侈品市场及其营销策略.pdfVIP

好学近乎知，力行近乎仁，知耻近乎勇。——《中庸》

中国奢侈品市场及其营销策略

However。amongthetoptenluxurybrandsintheworldin

2013(LouisVuitton。Chanel。Hermes。etc.)。noneofthemare

ChineselocalXXXonwhywedonothaveworld-classXXXChineselocalXXXonwhywedonothaveworld-classXXX

commercialpotentialanddevelopmentprospects。weshould

studythenanddevelopmentofnalluxurybrands。summarize

theirsuccessfulexperiences。。

XXXluxurygoods。andbasedonrelevantn。analyzesthe

worldandChinasluxurygoodsmarket。XXX。andXXXmacro-

environmentXXXofmarketingmanagement。marketing。

corporatestrategicmanagement。brandmanagement。etc。this

articleXXX.

Keywords:XXX。Chinesemarket。marketingstrategy

In2013.thetoptenluxurygoodsbrandsintheworld。

includingLouisVuitton。COVHERlab。andHermes。werenot

localbrandsinChina。ThisXXXonwhywedonothaveworld-

好学近乎知，力行近乎仁，知耻近乎勇。——《中庸》

classXXXshowthatChinasluxurymarketisstillinitsearly

stagesofdevelopment。However。XXX。Withsuchavast

commercialpotentialanddevelopmentprospects。wecanresearch

andlearnfromtheXXXgiants。XXX.

Tobegin。wemustfirstXXXanalysisonaglobalscale。we

canXXX。wemustanalyzethemacro-environmentandthe

currentstatusoftheluxurymarketinChina。ByXXX。strategic

management。brandmanagement。andotherrelatedfields。we

XXX.

Overall。thelackofworld-classXXXasacallton。

Throughresearch。analysis。andn。wecanXXXconsumers.

I。简介

II。奢侈品市场在中国

III。在中国市场的营销策略

I。简介

奢侈品市场一直是一个高度竞争的行业。在全球范围内，

奢侈品市场规模巨大，不断增长。中国市场是全球奢侈品市场

好学近乎知，力行近乎