2025年跨境电商英语教程配套试题答案3 .pdfVIP

百学须先立志。——朱熹

TestThree

I.MatchthefollowingwordsinColumnAandtheirdefinitionsinColumnB.

(10points)

ColumnAColumnB

1.customerloyaltya.theactualpriceyoupayforeachclickinyourpay-per-click

marketingcampaigns

2.e-maildirectmarketingb.todescribethebehaviorofrepeatcustomers,aswell

asthosewhooffergoodratings,reviews,ortestimonials

3.targetaudiencec.Givethenewproducttoothersforfree,thenaskthemtogive

youtheiropinionsandattachproductpicturesandvideos,

whichcanhelptoimprovetherankingandrecognitionofthe

product.

4.letterofcreditd.Divideyourpotentialcustomerbasebytheirpermanentor

recentlocation.

5.socialmediamarketinge.theparticulargroupofpeopletowhichan

advertisement,aproduct,awebsiteoratelevisionorradio

programmeisdirected

6.searchenginemarketingf.akindofmarketingmeansthatenterprisessend

e-mailstotargetcustomers,establishcommunicationchannels

withtargetcustomers,anddirectlyconveyrelevantinformation

tothemtopromotesales

7.productevaluationg.aletterfromabankallowingthepersonwhohasittotakea

particularamountofmoneyfromabankinanothercountry

8.collectivismh.afor