兰州大学榆中校区打印市场状况的调查报告1.pdfVIP

兰州大学榆中校区打印市场状况的调查报告1--第1页

兰州大学榆中校区打印市

场【1】状况调查报告

系别：哲学社会学院

专业：社会学

学号：320090940761

姓名：宁涛

年级：2009级

2012年5月16日

兰州大学榆中校区打印市场状况的调查报告1--第1页

兰州大学榆中校区打印市场状况的调查报告1--第2页

-2-

【1】这里的“打印市场”是个广义的概念，而非狭义的单指打印这一活动，应包含打印、复印、喷绘

制作等多项印务活动。正文中如无特别说明均如是定义。

兰州大学榆中校区打印市场状况的调查报告1--第2页

兰州大学榆中校区打印市场状况的调查报告1--第3页

目录

1、前言···········································2

2、调查概要·······································2

2.1．调查目的······································2

2.2．调查内容······································3

2.3.调查对象······································3

2.4.调查方法·····································3

2.5.抽样方案·····································3

3、调查数据结果分析·······························3

3.1．消费需求特征··································3

3.2．顾客满意度···································5

3.2.1.打印价格满意度·······························5

3.2.2.打印环境满意度·····························9

3.2.3.打印区位意度······························11

3.2.4.打印效率满意度····························12

3.2.5.服务态度满意度·····························12

4．调查结论······································13

········

4.1.小结·································13

4.2.意见和建议····································14

附录兰州大学榆中校区打印市场调查问卷················14

兰州大学榆中校区打印市场状况的调查报告1--第3页

兰州大学榆中校区打印市场状况的调查报告1--第4页

1、前言

受兰州大学XX大型综合性打印公司委托，我们小组一行三人于2012年5月在

榆中校区针对兰州大学榆中校区的