讲稿大众一家-vi 0107.pptx

大众一家VI规范更新

SVWClubVIguidebookrenew;VWClubLogo;RatiobetweenVWClublogoandVWlogo;RatiobetweenVWClublogoandVWlogo;DiameterratiobetweenVWClublogoandVWlogois100%

(onlyforVWclubprint)

;LogoBackgroundColorStandard;LogoBackgroundColorStandard;Usagestandardforlogowithspecialcraft;Logoforspecialuse;MinimumsizeofVWclublogo;TVC/VideoStandard;PrintStandard-HorizontalVersion;Visualarea

Thevisualareashouldnotbelessthan40%ofthewholeprint.

ThevisualareacanbemaximallyonediameterawayformVWlogo.;Visualarea

Thevisualareashouldnotbelessthan40%ofthewholeprint.

ThevisualareacanbemaximallyonediameterawayformVWlogo.;Logoheight=70%*2X,Centered;Visualarea

Thevisualareashouldnotbelessthan40%ofthewholeprint.

ThevisualareacanbemaximallyonediameterawayformVWlogo.;“VWclub”logoheight=2x;RatiobetweenVWclublogoandinternalcooperation;VWlogodiameter2x=(longsidemm+shortsidemm)/28mm

Longside=285mmshoreside=210mm

;Example(VWlogointhekeyposition);Example(VWlogointheminorposition);PPTstandard–firstpage;PPTstandard–insidepages;EDMStandard;Roll-upbannerstandard;Logoheight=2x,leftrightcentered;Logoheight=2x

;Baseballuniformstandard;PoloT-shirt;Logosize:

Thewidthofthefrontlogoisabout1/5ofchestwidth,liein4/5ofchestwidth.

Thewidthofthebacklogeisabout3/5ofshoulderwidth,lieinthemiddle

TheheightofSAIC-VWlogo=70%heightofVWlogo;Hat;VWclubmembershipcard;Plate;Iftheplateheightisx,thenlogoheightis?x.Thestickeriscenteredaround;Stickerontheside

Ifdoorheightisx,thenlogoheightis2/5x.Thelogostickerisinthemiddleofthefrontdoor.Pleasemakesurethatthestickerremainsintact.

(Ifthereareotherstickersonthefrontdoor,pleasemovethelogostickertothebackdoor;Stickerontheroof

IfthewidthofroofisX,thentheheightoflogoi