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InvestigationofCharacteristicsofMilk
Consumers
Trade:Food
Mainbusiness:Milk
Name:Amaverickcow
013114120刘萌萌
013114139胡嘉婷
013114150林雅清
013114157斯颖航
Theintroduction
Withthedevelopmenofnationaleconomy,theimprovemenof
peopleslivingstandard,moreandmorepeoplepayaentiontothe
healthofdiet.Duetothehighnutritionalvalueofmilk,itisbeneficialto
supplemencalcium,gastrointestinalconditioning.Athesametime,
facingmanykindsofmilk,thecustomereasytocarry,andthemilk’s
priceisreasonable,thereforethemilkisfavoredbymanyconsumersin
thevarioussocialstrata.iiscreatingafast-growingdairymarket.Milk
hasagreatstatusinthebeveragemarket,lastyear,thereleaseofthe
secondchildpolicyinourcountry,themilkmarkewillhavenew
opportunities.
Thepurpose
Themilkmarkeisverycompetitive,buthemarkepotentialishuge.
Withimprovedthelevelofincomeandurbanization,libratedthesecond
childpolicyinlastyear,weshouldstillseeahugeopportunitiesofthe
milkmark.Aslongas,themilkenterprisesabletolocatetheirown
products,tocreatebrandwhichissatisfiedbyourconsumerandtrus
worthconsumer.themilkmarkewillhaveagoodsituation.Howto
buildupthemilkofcustomersatisfaction?Webeboundtolearnabou
theconsumerperceptionofthebrandchange,understandthe
consumptionhabitsofconsumersmilk,knowbehaviorcharacteristics
ofmilkconsumption,thepsychologicalcharacteristicsofmilkconsumers.
Throughthequestionnairesurveyofexistingcustomersandpotential
customers,weoughtounderstandthemilkimageintheeyesofthe
customer,,andworkoutcorrespondingcountermeasures.
Dataanalysis
1.Ioftenbuymilk
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