【重点研报】亚马逊欧洲站选品指南.docx

2.1

(HPC)

2.2

(LawnGarden)

2.3 2.4

(Pet)

2.8

(Women’s

Apparel)

2.7

(Beauty)

2.6

(Home)

2.5

(Kitchen)

2.9

(Furniture)

2.10

(Toys)

2.11

(Men’s

Apparel)

2.12

(Tools)

2.18

(Shoes)

2.17

(CE)

2.14

(Outdoor)

2.13

(Automotive)

2.19

(Sports)

2.21 2.22

2.23

1Copyright?2023Amazon.AllrightsReserved. ?2023 1

1

-

-

PAGE39Copyright

PAGE39

Copyright?2023Amazon.AllrightsReserved.

?2023

22.1 22.1.1

22.1

22.1.1

22.1.2

22.1.3

22.2

22.2.1

22.2.2

22.3

22.3.1

22.3.2

22.3.3

4

4

4

8

11

11

17

20

20

26

32

22.1

22.1.1

20218

2021

8

3.4

1

2.9

4.55

22.1.2

62

6

2

20,376

90%4

7,400

30

2021

prime

1

5

3

123

IWS

Finbold

2020

2020

4,220

56.7%

4,110

77.3%

2024

5,460

1

EU

US

Population(2019,MM)

746.4

327.2

OnlineConsumer(2020,MM)

480

256

OnlineConsumerYoY

+5.6%

+3.7%

E-commerceRevenueForecast(2020,$B)

422

411

YoYGrowthE-CommerceRevenue

+19.9%

+19.7%

MarketSegmentPenetration

56.7%

77.3%

22022 B2C

2

1998.73

1028.15

1411.6

1

411.59

696.25

549.53

12.63%

11.68%

11.46%

14.18%

13.62%

16.57%

EuropeIsExpectedtoExceedtheUSforE-CommerceSalesin2020,Statista2021

Statista March2022

1

1

TopWebsitesRanking,April2021,

22.1.3

25-34?(65%)

25-34

?

(65%)

?

(58%)

?

(58%)

1.

2.

3.

,

,

,

,

,

,

7

??

?

?

(63%)

(60%)

?

(60%)

1.

2.

3.

35-49??

35-49

?

?

(56%)

?

1.

2.

3.

25-39??(66%)?(52%)1.

25-39

?

?

(66%)

?

(52%)

1.

2.

3.

35-44

,

,

,

,

,

7

16-30?(65%)?(66%)24(61%)

16-30

?

(65%)

?

(66%)

24

(61%)

(60%)

1.

2.

3.

25-45

?

?

(53%)

1.

2.

3.

,

,

,

,

,

,

7

35-49?(65%)

35-49

?

(65%)

?

(77%)

?

(75%)

1.

2.

3.

25-45?(63%)??(58%)1.2.3.

25-45

?

(63%)

?

?

(58%)

1.

2.

3.

16-44

?

?

?

(60%)

(60%)

(97%)

1.

2.

3.

22.2

22.2.1

1

home+home+home+home+5Gtechhome+AI

home+

home+

home+

home+

5Gtech

home+

AItech

Touchless

SmartHome……

SmarterThings

?

AI/AR/VR

?

2

2022(Q-

2022

(Q-commerce)

ClickCollect

:

?

?

?

?

3

3

57%25%High-tech DIY

57%

25%

??VAT2022

?

?

VAT

2022

2022