international introduction wuhan-dec slides ture 1国际武汉在演讲前.pptx

InternationalBusiness2007-12-21–slide1Unmarkedmaterialiscopyright?2007AndréM.EverettGraphicsource:coverof“Int’lMktgExportMgmt”3ebyAlbaum,Strandskov,Duerr;

?1998AddisonWesleyLongmanINTERNATIONALBUSINESSHuazhongUniversityofScienceandTechnology

EMBAProgram,Wuhan,Hubei,China21December2007

InternationalBusiness2007-12-21–slide2Unmarkedmaterialiscopyright?2007AndréM.EverettOutlineforTodayIntroductiontocourseandsubjectThecontextofinternationalbusinessTheculturalcontextInternationaltradetheoryGovernmentalrestrictionsontrade

InternationalBusiness2007-12-21–slide3Unmarkedmaterialiscopyright?2007AndréM.EverettCourseObjective ThisisacondensedcourseininternationalbusinessattheEMBAlevel.Itispresumedthatallofthestudentstakingthiscoursehavecompletedseveralfundamentalbusinesscourses,andhavesubstantialworkexperienceatthemanageriallevel. Theobjectiveofthiscourseistofacilitatedevelopmentofagreaterdepthofunderstandingofthetheoriesandpracticesofinternationalbusiness,withaparticularfocusonstrategicinternationalmanagementinChinesecompanies.Theprimarymethodologythroughwhichthiswillbeachievedisthroughlecturesandcomparativediscussionoftwocasestudies,alongwithsubstantialoutsidetextreading.

InternationalBusiness2007-12-21–slide4Unmarkedmaterialiscopyright?2007AndréM.EverettLecturerDr.AndréEverettEmail:aeverett@business.otago.ac.nzAssociateProfessorofInternationalandStrategicManagementDepartmentofManagementUniversityofOtagoDunedin,NewZealandFax:006434798173Localcontacts:LiuFang(AssociateDean),

ZhouErhua/Iris(Professor),and

HuSherry

InternationalBusiness2007-12-21–slide5Unmarkedmaterialiscopyright?2007AndréM.EverettUniversityofOtagoDunedin,NewZealandLeadinginth