一款漂亮的韩国、很具参考价值.ppt

????????1???,????????????????????????????????????Appendix

Chap.1????????1???,??????????????,Ataglance???????????KeySuccessFactors-????????????-??????????-????????????

???????,Ataglance????????????????(1996~2001)??(2002~)????????????? -????CASE -??????? -192????????‘??CASE’???,???????? -???????11? -???????????????-??????2????????1???(00~01?)?????(????)100????????????????????e????-?????????????????????????????-???????????????????????? -????????‘???’????????

?????????????????????????????????????????e???????????????

????????????????? :IMF????????????????????????? :???????????※?????????????????????? -??????????????? ???????????? -1??????????????????????????KeySuccessFactors??:2000??/?????????????ContentsMarketingBrand-??????-?????????-?????????-???????????CAGR:11.4%(??)

???????????????????Contents??????????????????????Technology????????????????????????????????????????????????????? ??????11????????????????????????????????????200?????????????????????????????※??????- ????????????,????????, ?????????,???????Contents??Infra??????:20? -?????1? -?????9? -?????10?

2000~20023???M/S1???????????????????????????????(?)???? ??10????? (?????????)????TM?????? 1:1???(200??)??????????? ?????????????-?????MarketingConcept -step1:192???????? -step2:50%???????????? -??/?????????????????????????? -50%???(1999~2000) -100%???(2001)(?????????,2002)

????????????????????? ‘???=??’????????????????????????????????????????‘???’ -???????????????(??????,2001.6)????????(??????,2002.6)‘???’??????※?????1?※??????1????B???C?????42.923.716.217.2????(%)?????(%)

????(??:???)??20,43628,85433,10129,829?????(??:%)1999200020012002.9

Chap.???????????????????-????