《跨境电商英语》课件——Consumer Habits and Characteristics.pptx

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《跨境电商英语》课件——Consumer Habits and Characteristics.pptx

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ConsumerHabitsandCharacteristicsofMajorCountries

AcquirebasicknowledgeaboutdiverseconsumptionhabitsofUnitedStatesandCanada1AcquirebasicknowledgeaboutthecultureandtraditionofUnitedStatesandCanada2MasterthelanguageskillsofcommunicatingwiththecustomersfromUnitedStatesandCanada3LearningGoalsAfterstudyingthischapter,youareexpectedto：

PARTONEWarming-up

PART1Warming-upWorkingroup.Lookatwhatthefollowingpeoplesayordoandexpressyourownopinionswithyourgroupmembers.Trytorelatetoyourpersonalexperience.A.Americansarefrankandstraightforwardinmostcases.SellersshouldnotbeataroundthebushwhentheycommunicatewithAmericanbuyers.

PART1Warming-upB.Canadiansarehospitableandfriendly.Theylikemodernartandhaveapassionforsports,especiallythewintersports.

PARTTWOPassageReading

PART2PassageReadingConsumptionhabitreferstopsychologicalperformanceofstablepreferenceforacertainobjectformedbyconsumptionsubjectinactuallong-termconsumption.Inshort,consumptionhabitisthepreferenceofconsumerforacertainkindofcommodity,brandorconsumingbehavior.Innature,itisastableindividualconsumingbehavior,formedgraduallyinthelongterm,andinturninfluencesconsumingbehavior.DiverseConsumptionHabitsandTraitsofMajorPowers(I)

UnitedStatesRatherthanthepriceandpackaging,peopleintheUnitedStatesprefertoqualityofcommodity.QualityisvitalforcommoditytoentertheUSmarket,wherethecommoditywithevenaslightflawwillbeputinthecornerandsoldindiscount.Packagingisanotherimportantfactor.Commodityshouldbebothingoodqualityandinfine-decoratedpackagingtopresentimpressivevisualexperiencetocustomers.PeopleintheUnitedStateshighlyvaluetheefficiency,thinkingwastingtimeaswastinglife.Theyhopetoreceivesatisfiedgoodssoonafterplacingorders.Therefore,whenset