《国际人才英语教程高级》教师手册Going_Global_Advanced_U7.pdf

《国际人才英语教程高级》教师手册

Referenceanswers

CASE4Howwelldidthisexhibitionperform?

Casebriefing

Referenceanswers

1

1)service

2)quicktocomplete

3)writtenreport

4)theirrootcauses

5)practicalandeffectivesolutions

2ThefollowinganswersarefortheT’sreference.

Dependingonthespecificpurposeofthesurvey,aquestionnairecanincludethe

followingquestions:

Customerserviceexperience,e.g.:

Howhappyareyouwiththecustomersupport?

Howwouldyoulikeustoimproveourservice?

Customerloyalty,e.g.:

Wouldyouchooseourserviceagain?

Towhatextentwouldyourecommendourservicetoafriend?

Website/Appexperience:

Wasourwebsiteeasytobrowseandnavigate?

WhatimprovementswouldyouliketoseetotheApp?

Scripts

Monica:Hi,LiuYang.Iwanttoletyouknowthattheceramicsexhibitionwe

organizedlastweekwasagreatsuccess.Imustsay,youdidan

excellentjob!

LiuYang:Thankyou,Monica.

Monica:Nowthatitwasafantasticevent,Ibelieveitwouldbebeneficialto

conductasatisfactionsurveytoseewhetherourexhibitionmetthe

visitors’expectations.

LiuYang:Hmmm,gatheringtheirfeedbackcanindeedhelpusmakenecessary

adjustmentsandimprovefutureevents.Wecandesignaquestionnaire

thatcoversvariousaspectsoftheexhibition,includingproduct

quality,service,venue,etc.

Monica:Yes,that’swhatIwantexactly.Ineedyoutodesigna

questionnaire.Youshouldrefertothefeedbackfrombothdomestic

andinternationalvisitors.

LiuYang:Oh,definitely!

Monica:Andtrytomakethequestionnairesimpleandquicktocomplete.

Don’tletthevisitorsfeeloverwhelmedbyit.

LiuYang:Goodpoint.Weshouldfocusoncollectingkeyinformationthatwill

helpusassesstheirsatisfaction.

Monica:Yes,anditispreferabl