《英语修辞学》课件汇总 Lectures 1-4 Communicative Rhetoric.ppt

I.Connotationsofcolors8.brown:warmandcomfortingcolor,stimulatingtheappetiteandactuallymakingfoodtastebetter.1)brownrice：粗米2)brownbread：粗粮面包3)brownsugar：红糖/黑糖4)brownnose：拍马屁I.Connotationsofcolors9.purple:Overthemillennia,purplehasbeenassociatedwithroyaltyinWesterncivilizations,duetothedifficultyandexpenseinvolvedinproducingpurpledye.purpleEventoday,purpleisstillconsideredtorepresenteleganceandsophistication.e.g.purplefamily:royalfamily/borntothepurpleI.Connotationsofcolors10.gray/grey1)graymatter:braine.g.:Hedoesnothavemuchgreymatter.2)greyexperience:experiencedII.ColorsHaveTheirConnotations1)Thefactthatpeoplecan“see”thingsusingotherpartsoftheirbodiesapartfromtheireyesmayhelpustounderstandourfeelingsaboutcolor.Iftheycansensecolordifferences,thenperhapswe,too,areaffectedbycolorunconsciously.II.ColorsHaveTheirConnotations2)Manufactureshavediscoveredbytrialanderrorthatsugarsellsbadlyingreenwrappings,thatcosmeticsshouldneverbepackagedinbrown.II.ColorsHaveTheirConnotationsThesediscoverieshavegrownintoawholedisciplineofcolorpsychologythatnowfindsapplicationineverythingfromfashiontointeriordecoration.II.ColorsHaveTheirConnotations3)Someofourpreferencesareclearlypsychological.Darkblueisthecolorofthenightsky,thereforeassociatedwithpassivityandcalm,whileyellowisadaycolorwithassociationofincentive(刺激).II.ColorsHaveTheirConnotations4)Forprimitiveman,activityduringthedaymeanthuntingandattacking,whilehesoonsawared,thecolorofbloodandrageandtheheatthatcamewitheffort.Andgreenisassociatedwithpassivedefenseandself-preservation.II.ColorsHaveTheirConnotations5)Experimentshaveshownthatcolors,partlybecauseoftheirphysiologicalassociations,