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CONSUMERSBRANDS

Videolivestreamingservices:

InstagibfollowersinSwitzerlandConsumerInsightsreport

August2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofInstagibfollowersinSwitzerland:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkInstagibfollowersinSwitzerland(’’brandusers’’)againstSwissvideolivestreamingviewersingeneral(’’categoryusers’’),andtheoverallSwissconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingSwitzerland)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofAugust2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

Instagibranksoutsidethetop10ofmostusedvideolivestreamingservicesinSwitzerland

Managementsummary:brandusageandcompetition

Top10mostusedvideolivestreamingservicesinSwitzerland

YouTubeLive

63%

FacebookLive

35%

Twitch

32%

BigoLive

14%

VimeoLivestream

BeyondLIVE

DLive

DailymotionGame