新未来大学英语 综合教程3A（智慧版） Unit 5 Section 1.pptxVIP

Changingwiththetimes5

5

5Theworldischangingallthetime.Flow2isconsideringhowcompaniescanbestembracechangeandprepareforthefuture.

5ThedeathofanewspaperTohighlighttheissuesthatcompaniesmayface,theStrategicPlanningDepartmentofFlow2circulatesanewsreportaboutanewspaperthatwentbankruptrecently.Readaboutthedeathofanewspaper12

5Episode1ReadaboutthedeathofanewspaperAroundtheworldnewspapersaredying.TheScoopusedtohaveacirculationofover300,000andemployed150full-timestaffaswellassupportinganumberoffreelancejournalistsandphotographers.Aroundtheworldnewspapersaredying.TheScoopusedtohaveacirculationofover300,000andemployed150full-timestaffaswellassupportinganumberoffreelancejournalistsandphotographers.Thedeathofanewspaper

5Episode1ReadaboutthedeathofanewspaperFirstpublishedin1921,thenewspapergrewoverthenextfivedecadestobecomeoneofthemostinfluentialinthecountry.Ontwoseparateoccasions,journalistsfromTheScoopwoninternationalawardsforbreakingnewsstories.TheScoopwasatraditionalnewspaper,ineverysenseoftheword.Eachsectionhadaneditorandthereweretwice-dailyeditorialmeetingstodecidewhatstorieswouldmakethenextday’sedition.Storieshadtobefiledby10p.m.,andprintingtookplaceovernightreadyfordeliveryby4a.m.

5Episode1ReadaboutthedeathofanewspaperFormanyyearsthismodelwasperfectlysatisfactory.However,inthe1990s,digitalprintingtechnologiesemergedtothreatenmanyofthemoretraditionalprintcompanies.Tokeepupwiththetimes,TheScoop,likemanyofitsrivals,investedheavilyinnewprintingequipment.Thenewspaperthoughtthatafteravigatingthismajorchange,theycouldrelaxandcontinuebusinessasnormal,buttheywereinforashock.

5Episode1ReadaboutthedeathofanewspaperTheScoopunderestimatedhowmuchofanimpacttheInternetwould