新未来大学英语 综合教程3B（智慧版） Unit 3 Section 2.pptxVIP

Stayingintheblack3

3TextATextBWisdomofChina

3TextATextALivinginadigitaleconomyPreviewtaskTextinterpretationComprehensionCriticalthinkingInterculturalwritingLanguageinfocusContents

3TextAPreviewtask1Lookatthetexttitleandthinkabouthowthedigitaleconomyhasimpactedyourlife.Thebiggestwaythedigitaleconomyhasaffectedmylifeiswithregardtomyshoppinghabits.Ihardlyeverbuythingsinretailstoresanymore.Instead,Idoallmyshoppingonline?–evenmyfood!Livinginadigitaleconomy2Readthetextandseeiftheauthorsharesyourideas.

3TextATextinterpretation1Itisbeyonddoubtthatoursocietyisexperiencingarapidparadigmshift,thankstotheaccelerationoftechnologicaladvancement.SomehaveevensaidthatthiskindofchangehasnotbeenwitnessedbyhumansocietysincetheintroductionofGutenberg’sprintingpressinthe15thcentury.Oneexampleofthischangeisthemeteoricriseofthedigitaleconomy,growingfromanuntrustednovelty20yearsagotooneofthemainmodesofdoingbusinesstoday.Anyonewhocannotadaptfastenoughwillsurelybeleftinthedust.Livinginadigitaleconomy

3TextATextinterpretation2Sowhatexactlyisthedigitaleconomy?Insimpleterms,itistheeconomicactivitythatresultsfrombillionsofeverydayonlineconnectionsandinteractionsbetweenpeople,businesses,organizationsanddevicesaroundtheworld,andthewealththattheseconnectionsandinteractionsgenerate.Livinginadigitaleconomy

3TextATextinterpretation3Sometrendsinthedigitaleconomy,suchase-commerce,canseemlikejustatechnologicalupgradeofmoretraditionalbusinessmodels.However,eventhisseeminglysimpleshiftfromofflinetradetoonlinetradehashadahugeimpactontheevolutionofconsumerdemands.Companiesarenowforcedtoprovideahighlevelofpersonalizationandconveniencetotheirservice.Fortunately,technologyhasenabledbusinessestooperateata