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Unit7CulturalStereotypes
Unitoverview
Thisunitdealswithoneofthebiggestobstaclestocross-culturalcommunication–culturalstereotypes.Stereotypesarecommonanddangerous,becausetheymayleadtoprejudiceanddiscrimination.
TextA
InTextA,theauthorDavidMatsumoto,aJapaneseAmericanprofessoratSanFranciscoStateUniversity,debunksoneofthesevencommonstereotypesthatAmericansocietyholdsofJapan:TheJapaneseareemotionlessandnevershowtheirtrueemotions.Todebunkthisstereotype,Matsumotoquotesthefindingsofthreeexperiments,allofwhichstudiedtheemotionalexpressionofJapaneseandAmericancollegestudentsbutadopteddifferentexperimentdesignsandcameupwithdifferentfindings.EkmanandFriesensuggestedthattheJapanesehadadisplayrulethatdidnotallowthemtorevealtheirtruefeelingsinthepresenceofothers.Withanexperiment,MatsumotorevealedthattheJapanesedidshowtheiremotions,buttheiremotionalexpressionwascontextualized,i.e.theyshoweddifferentemotionstodifferentpeopleindifferentways.AnotherexperimentconductedbyMatsumotoconsideredthefactorofemotionintensityandfoundthattheJapanesestudentsweremoresensitivethantheAmericanstudentstoweakandstrongemotions.
TextB
InTextB,AmyTan,asecond-generationChineseAmericanimmigrantgirlsharesherfrustratingexperienceofbeingstereotypedbytheAmericans.AtypicalstereotypeisthatChinesepeopleare“discreetandmodest”withoutwordsfor“yes”and“no”,thattheyneverdisagreeandthattheyalwayscompromise.Thisstereotypeisreinforcedbyone-for-onelanguagecomparison,whichconcludesthatChinesepeoplehavenodirectlinguisticmeanstomakedecisions,assertordenyandaffirmornegate.BasedontheSapir-WhorfHypothesis,thislackoflinguisticmeansisinterpretedasanimplicationofthediscreetChinesemind.TangivesavarietyofrealexamplestoshowthatChinesepeopledos
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