跨境电商英语教程外研社编Unit2 Online Marketing.pptx

Unit2OnlineMarketing

BrainstormingDoyouknowthebasicstepsoflaunchinganewproductonthee-commerceplatforms?Whatarethey?

PartI

UnderstandingCross-borderE-commerce

TextALaunchingaNewProduct

Trytopinpointtheage,gender,andsocio-economicbackgroundofyourtargetcustomers.(Para.6)pinpoint查明，准确地描述尽量准确描述目标客户的年龄、性别和社会经济背景。Marketersmustemployavarietyofmarketingtechniquestoensurethattherightmessageiscommunicatedtotherightaudiencethroughtherightmedium.(Para.2)营销人员必须运用各种营销技巧以确保正确的信息通过正确的媒介传递给正确的受众。

Ensurethattheonlineinformationincludescustomertestimonials,appealingimagesand/orvideosofyournewproduct,orotherdetailedinformationforconsumers.(Para.12)testimonial推荐，点评，证明书确保提供的在线产品信息包含客户评价、吸引人的图片和/或视频及客户所需要的其他详细信息。Focusonsendingsamplestothosewithcredibilityintheindustry,suchasprofessionalsorexpertswhosefeedbackhasmoreeffectonconvincingcustomerstotryyourproduct.(Para.13)重点给那些在行业中有威信的人寄送样品，例如专业人士或专家，他们的反馈更能有效地说服客户试用你的产品。credibility可信度

1.TranslatethefollowingsentencesfromthetextintoChinese.Payparticularattentiontotheitalicizedwordsandexpressions.1)Whenitcomestolaunchinganewproduct,havingasolidmarketingstrategywillnotonlyeffectivelyengageyourcurrentcustomers,butalsomakeanattractiveappealtopotentialcustomers.新产品上线时，一个可靠的营销策略不仅能有效吸引你的现有客户，还能吸引潜在客户。2)Trytogiveyourtargetcustomeranametopersonalizetheprocess,andputyourselfinhisorhershoes.尽量给目标客户起一个个性化的名字，并站在他/她的角度考虑问题。

3)Chooseaphraseormottothatiscatchy,capturestheessenceofyourproduct,andwillspeaktoyourtargetcustomers.选择一个朗朗上口的短语或格言，抓住产品的卖点，这样更能说动目标客户。4)Includeproductcomparisons,orderinginformation,andpromotionalofferstofurtherenticebuyers.提供产品对比、订购信息和促销优惠，以进一步吸引买家。5)Testimonialscanbeapowerfultoolforconvincingpotentialcustomerstotaketheplunge,becausetheycreatethelinkbetweencustomerswhotrusttheopinions