2018年中国工商银行秋季招聘考试真题及答案.pdfVIP

⼀.欧洲：从以下四个选项中选择最佳选项。

欧洲的经济学家Mr.T首先跟你谈了欧洲的一些优势，以及一些好的企业。请根据下列资料回答问题

Thebest-sellingsportsdrink,Zumo,isproducedbyZumospa,afoodanddrinkscompanybasedinValencia,Spain.

Inthelastfinancialyear,Zumocontributed30millionEurostoZumospa’sannualsalesrevenue,accountingforof

thecompany’stotalturnover.Itis,infact,Zumospa’scashcow,generatingmorerevenuethananyotherofitsproducts.

Atpresent,ZumoissoldonlyinEurope.However,thesportsdrinkmarketisthemostrapidlygrowingsegmentofthe

worldbeveragemarket.ZumospaisnowlookingoutsideSpainformarketsandwouldliketomakeZumoaglobalbrand.

Zumospaneedstorepositionitfortheglobalmarket.InitialresearchsuggeststhatZumoisperceivedasaSpanish

drinkanditscloseidentificationwithSpainmaynotbesuitablewhendevelopingaglobalbrand.

1.WhatisZumo?（）

A.ItisaSpanishfood.

B.Itisasoftdrink.

C.Itisasportsdrink.

D.Itisafoodanddrinkscompany.

2.ApproximatelywhatisZumospa’stotalturnover?（）

A.100millioneuros.B.150millioneuros.

C.20millioneuros.D.30millioneuros.

3.Whatcanbeinferredfromthearticle?（）

A.Zumodoesnotneedtochangeitsbrandname.

B.Zumospaonlyproducessportsdrinks.

C.ZumoisavailableinEuropeandNorthAmerica.

D.SpanishidentityisnotsuitableforZumototapintoglobalmarket.

之后，经济学家Mr.U与你讨论了一些潜在的问题，请根据下列资料回答问题。

KGVisstraditionalhigh-streetmusicretailer.BasedinAmsterdam,ithas12storesintheNetherlands,threeofwhich

aremegastores.Someyearsago,itexpandedintotherestofEuropeandnowowns65stores-eightofthesearemega

stores.Thecompanyisatpresentgoingthroughadifficultperiod.Overthelastthreeyears,profitshavesteadil