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ReadingAJunjunwasonherwaytoaconcertwhenapproachedbyourreporter.Shedidnotfeelembarrassedatallaboutwalkingonthestreetinfullcosplay—infact,sheseemedcompletelyateasewiththecuriousstaresofpassersby.FinalFantasists1
ReadingAJunjunproudlyidentifiesherselfasa“2-D”consumer.ThetermoriginatesfromtheJapanesephrasenijigen,literallymeaning“seconddimension,”butinpopcultureitisareferencetothevirtualuniverseofanime,comics,videogamesandcomicnovels(ACGN).Thosewhodefinethemselvesas2-Dconsumersdosotodifferentiatethemselvesfromthosewhoinhabitthe“3-D”orrealworld.2
ReadingAWhilethe2-DphenomenonoriginatedinJapan,ithasspreadfarbeyondtoinfluenceyouthculturestheworldover,particularlyinSouthKoreaand,morerecently,China.AccordingtothedatafromaresearchreportconductedbyiResearch,thenumberofChinesewhocouldbedefinedas2-Dconsumerswasabout219millionin2015.Ofthe59millionso-called“coreusers,”95percentofthemwerebornafter1990,whenimportedculturalproductsfromtherestofAsiabegantobecomeavailableinChinaonamassivescale.3
ReadingATheseyoungpeopleregularlyreadmanga,watchanime,playvideogames,listentoACGNmusic,participateincosplayandreligiouslyattendanimegatherings.Theyformonlinegroupsthroughsocialmediaandrallyaroundthe“bulletscreen,”video-sharingwebsitesthatshootviewers’commentsacrossthescreeninrealtimesothattheycanimmediatelytradebarbsandjokesconcerningtheirbelovedsubculture.4
ReadingAIndeed,“subculture”isanincreasinglyredundanttermtoapplytoChina’s2-Dcommunity,giventhatthereislittlealternativecompetitionintheculturalsphere,particularlythosematerialsaimedatteenagersandyoungadults.Forthe2-Dconsumers,thelabelgoesbeyondconsumption;itisabadgethatmarksacomplexculturewithitsownvalues,lifestyles,freedomandp
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