PipeCandyDTC时尚品牌行业分析报告英文版17页.pdfVIP

Direct-to-Consumer (D2C) Companies

Industry Analysis and Market Estimate

TABLE OF CONTENTS

Page01Page14

01 Executive Summary04 TAM

Page03

02 Introduction

a. Background and Context

b. Scope of Analysis

c. Key Findings

Page05

03 Market Analysis

a. What is D2C?

b. Landscape

c. Challenges

EXECUTIVESUMMARY

ThisreportwaspublishedbyPipeCandyInc.toexploretheD2Csegmentandestimatethetotal

addressablemarket(TAM)forD2CFashion.ThereportanalyzestheglobalDirect-to-Consumer(D2C)

marketandtheD2CFashionBrandseCommercesegment,estimatesTotalAddressableMarketand

profilescompaniesintermsofWebSales,ProductCategoryandCatalogSize.

Forthisanalysis,wedefine“D2CCompanies”as“anybusinessthatsellsdirectlytoitsconsumersvia

onlinechannelswhileseekingtoprovideanend-to-endbrandexperiencebyfocusingonproduct

design,marketingandcustomerengagement.”

Weusedamixoftop-downandbottom-upapproachestoanalyzetheD2Cmarket,withaparticular

focusonfashionbrands.OuranalysisrevealstheD2Cmarkethasone‘longtail’segmentconsisting

ofsmallbusinessesandstart-ups,andthreesegmentsthataresmallerinnumberbutdominatethe

marketintermsofpresenceandsales.This‘longtail’structureistypicaloftheeCommerceindustry

ingeneral.Toestimatethetotalmarketsize,westudiedeachofthesesegmentsandcompany

distributionbyCatalogSize,ProductCategoryandWebSalesforeachsegment.Thiswas

supplementedbyabottom-upapproachbyanalyzingtheextensivePipeCandydatabaseof

eCommercecompanies.

ThetotalD2Cmarketcomprisesofapproximately22,000companies.Nearly90%(20,000

companies)of