全文可编辑-Brand KPIs for soft drinks Almdudler in Germany-外文版培训课件（2025.2）.pptVIP

CONSUMERBRANDBrandKPIsforsoftdrinks:AlmdudlerinGermanyConsumerInsightsreportOctober2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonAlmdudler’sperformanceinthesoftdrinkmarket.Fieldwork:April-May2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofOctober2024

78%ofAlmdudlerconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Almdudler’sbrandingresonatesmorewith?AlmdudlerranksoutsidetheTop10inawarenessMillennialswithinthesoftdrinkmarket?Almdudlergenerallyappealstomenmorethanwomen?ThepopularityratingofAlmdudleris32%?Almdudlerrankstenthinconsumption?AmongAlmdudlerenthusiasts,34%fallunderthehigh-incomecategory?Intermsofloyalty,AlmdudlerisoutsidetheTop10inGermany?Consumerswanttheirsoftdrinkbrandstohavehighvalue,coolness,andauthenticity?Almdudlerhasascoreof14%formedi