全文可编辑-Brand KPIs for soft drinks Appletiser in the United Kingdom-外文版培训课件（2025.2）.pptVIP

CONSUMERBRANDBrandKPIsforsoftdrinks:AppletiserintheUnitedKingdomConsumerInsightsreportOctober2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonAppletiser’sperformanceinthesoftdrinkmarket.Fieldwork:April-May2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofOctober2024

74%ofAppletiserconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Appletiser’sbrandingresonatesmorewith?AppletiserranksoutsidetheTop10inawarenessMillennialswithinthesoftdrinkmarket?Appletisergenerallyappealstowomenmorethan?ThepopularityratingofAppletiseris33%men?AppletiserranksoutsidetheTop10inconsumption?AmongAppletiserenthusiasts,36%fallunderthehigh-incomecategory?Intermsofloyalty,AppletiserisoutsidetheTop10intheUnitedKingdom?Consumerswanttheirsoftdrinkbrandstohavecoolness,reliability,andauthe